Concept Workshops

Tailor-made workshops to develop innovative and marketable concepts for the mobility sector.

Workshops to strengthen your market position
through innovative concept development.

Innovative solutions through specialized concept workshops

Our team offers specialized workshops as a consulting service for the early phase of product planning and conceptual design of product-service systems in the mobility industry. These workshops are designed to help companies develop innovative solutions that meet today’s mobility requirements. In this crucial phase of product development, it is of utmost importance to create a solid foundation and develop the right strategies to succeed in the market.

Our workshops offer exactly that. We guide you through the process of identifying customer groups, segmenting target groups and developing personas as well as customer journey mapping. Our portfolio covers various categories, including use case analysis, product feature exploration, relevant technology integration, service offering design and business case evaluation. Each workshop is led by experienced consultants with extensive industry knowledge and expertise. We offer you not only valuable insights and strategic guidance, but also practical tools and methods to successfully develop your product-service systems and bring them to market. Our workshops lay the foundation for the success of your mobility solutions of tomorrow.

FAQs on Concept Workshops

How can they validate my mature business case?

How is the service design process structured and what needs to be taken into account?

How do you create the product features with the help of the attribute leadership strategy?

In what environment does my offer operate and what are the connections?

How can my current business case be evaluated and what are the consequences?

How can they create added value for my product and how do they generate the ideas for it?

How are the product and service features identified and defined and how is it ensured that these meet the needs and requirements of the developed personas?

How are technologies and systems selected to fulfill the product and service features and transferred into an architecture?

How do you create a portfolio for a product family that complements my great product and what does the entire life cycle look like?

How do you check the completeness and acceptance of my idea with a customer survey or customer experience?

Our portfolio of concept workshops

Creation of use cases

Our Use Case Creation service focuses on identifying and analyzing different use cases for your concept. The aim is to understand the requirements and needs of the users and to define how the product can be used in different scenarios. We capture and categorize different use cases, analyze the specific requirements and develop scenarios that describe typical workflows and interactions.

In doing so, we place particular emphasis on the perspective and needs of the end user. Finally, we evaluate and prioritize the use cases based on their importance and feasibility to ensure that the most important and realistic scenarios are considered.

Development of product features

Our use case creation service includes a detailed analysis of the planned or existing product features. The focus is on evaluating the functionalities, features and attributes of the product as well as their relevance and benefits for the target group.

Through comprehensive brainstorming, we generate ideas and suggestions for new functions that could enrich the product-service system. We then define the functional requirements that each identified feature should fulfill. We always consider the user experience and usability.

We also assess the technical feasibility and complexity of the implementation to ensure that all suggestions are feasible. Finally, we prioritize the product features according to their importance to customers and business objectives to ensure the greatest possible benefit.

Technology integration

The focus of our technology integration services is the integration of suitable technologies into the product concept. We select specific technologies to support or improve the functionalities of the product and check their feasibility and practicability.

We analyze various technologies and platforms that are suitable for the product-service system and evaluate the compatibility of new technologies with existing systems. By developing a detailed implementation strategy and roadmap, we ensure that the integration runs smoothly. In addition, we plan comprehensive testing and validation procedures to ensure the smooth functioning of the integrated technologies.

Finally, we provide training and support for your team and customers to ensure optimal use and maintenance of the new technologies.

Service design

Our service design encompasses the holistic design of the interaction and user experience with the product and the associated services. We map and analyze the entire customer journey from the initial discovery to the continuous use of the product-service system.

Detailed service blueprints show the interactions between customers, employees and technologies and serve as a basis for improving these interfaces. We identify and design critical service touchpoints to optimize the customer experience. Efficient, customer-centric service processes are developed to ensure the delivery of the product-service system. In addition, we create innovative service experiences and offerings to inspire and retain customers in the long term.

Business Case Evaluation

Our business case evaluation aims to comprehensively analyze and assess the business value of a concept. We examine the economic viability by taking a detailed look at the costs, potential revenues, ROI (return on investment), risks and opportunities.

We carry out a thorough market analysis to assess the market potential and the competitive situation in order to evaluate the chances of a successful market launch. The cost analysis includes an assessment of the expenses for the development, implementation and provision of the product-service system, while sales forecasts help to quantify the expected revenue. By identifying potential risks and developing risk mitigation strategies, we ensure that possible uncertainties are minimized.

Finally, we assess the economic viability of the system and the ROI for stakeholders to ensure sustainable profitability.

Our toolset in the concept workshops

Our concept workshop toolset offers you a variety of interactive and creative methods to analyze and develop your use cases together with customers and relevant stakeholders. In brainstorming sessions, we use techniques such as brainwriting and SCAMPER to generate innovative product features. Design thinking sessions help us to identify customer needs and design service innovations.

Through the use of individual or group interviews, we gain detailed insights into specific use cases. Our expert advice supports you in the selection and integration of suitable technologies. In addition, we use market research reports and analysis tools to make informed decisions and optimize your concepts.